“Now be a good boy/girl and finish your glass of milk” is a statement most Indian kids are familiar with. From the time we are born our mothers, grandmothers, aunts and all the other elderly women in the family insist that we drink one glass of milk in the morning before we go to school and one in the evening before we go out to play. Such is the national obsession with “doodh” that the milk mooch (moustache) is worn with a lot of pride.